Manufacturing ERP & CRM Platform for Masterbatch Production

Unifying sales, production, inventory, and invoicing into a single intelligent platform

Shobha Masterbatch•Polymer & Masterbatch Manufacturing•2024-2025

Project Overview

Shobha Masterbatch, a polymer and masterbatch manufacturer, was managing sales, production, inventory, and invoicing using fragmented tools and manual processes. This led to frequent delays, data inconsistencies across departments, limited visibility into business performance, and an inability to trace production batches through to final invoicing. They needed a centralized ERP platform purpose-built for the complexities of masterbatch manufacturing — where raw material composition, batch-level tracking, and cost-accurate quotations are critical to profitability.

Project Objectives

Centralize all business operations — sales, production, inventory, and finance — into a single unified platform
Automate the complete order-to-cash lifecycle from quotation to invoicing
Implement batch-wise inventory tracking with real-time raw material stock visibility
Align sales quotations with actual production costs for accurate pricing
Enable end-to-end traceability from production batch to dispatch and invoice
Provide role-based dashboards for sales, production, and finance teams
Improve management visibility into receivables, production status, and sales pipeline

The Challenge

Complex Batch-Wise Inventory Management

Masterbatch manufacturing involves multiple raw materials with varying compositions per product. Tracking inventory at the batch level — including raw material consumption, wastage, and finished goods — across production runs was extremely complex and error-prone with manual processes.

Quotation-to-Production Cost Alignment

Sales quotations were being created without real-time visibility into raw material costs and production overheads. This disconnect led to inaccurate pricing, margin erosion, and frequent back-and-forth between sales and production teams.

End-to-End Traceability Gap

There was no system to trace a finished product back to its production batch, raw material lots, and associated quality parameters — making it difficult to handle customer complaints, quality audits, and regulatory inquiries.

Cross-Department Data Duplication

Sales, production, and finance teams maintained separate records in spreadsheets and disconnected tools. The same data was entered multiple times across departments, causing inconsistencies, delays in reporting, and significant manual effort.

Our Solution

Batch-Level Inventory & Raw Material Tracking

Designed a granular inventory system that tracks raw materials at the lot level and finished goods at the batch level. Every production run automatically deducts raw materials, records wastage, and updates finished goods stock in real-time — giving procurement and production teams instant visibility into stock levels.

Integrated Quotation → Order → Production → Invoice Workflow

Built a seamless end-to-end workflow where sales quotations automatically factor in current raw material costs. Approved quotations convert to production orders, which trigger production planning, and completed production flows directly into dispatch and invoicing — eliminating manual handoffs between departments.

CRM Tightly Coupled with Production & Billing

Developed a CRM module deeply integrated with production and finance. Sales teams can track leads, manage customer relationships, view order history, and monitor payment status — all within the same platform. Customer-specific pricing, credit limits, and payment terms are enforced automatically across quotations and invoices.

Role-Based Admin Panels & Analytics

Created dedicated dashboards for sales, production, and finance teams with role-based access controls. Managers get a unified view of sales pipeline, production schedules, inventory levels, outstanding receivables, and profitability metrics — replacing weekly Excel reports with real-time business intelligence.

Technologies Used

Frontend

Next.js

React (Admin Panel)

Tailwind CSS

Backend

Node.js

Express.js

NestJS

Database

PostgreSQL

Tools & Infrastructure

AWS

PM2

Nginx

Results & Impact

The ERP platform replaced fragmented spreadsheets and manual processes with a unified system, delivering measurable improvements across every department within the first quarter of deployment.

-60%

Invoicing Turnaround

Reduction in quotation and invoicing processing time

98%+

Inventory Accuracy

Real-time stock visibility with batch-level raw material tracking

Eliminated

Data Duplication

Single source of truth across sales, production, and finance

-45%

Order-to-Cash Cycle

Faster end-to-end cycle from quotation to payment collection

Real-time

Management Visibility

Live dashboards for sales pipeline, production status, and receivables

100%

Batch Traceability

Complete traceability from raw material lot to dispatched invoice

Project Gallery

Before Naarvee TechLabs, we were running our entire business on spreadsheets and disconnected tools. The ERP platform they built has completely transformed how we operate — from sales to production to invoicing. We now have real-time visibility into every aspect of our business, and our team spends far less time on manual data entry.

Management

Director at Shobha Masterbatch

Ready to Streamline Your Manufacturing Operations?

Let's build a custom ERP platform tailored to your manufacturing workflows and business needs.