Pharmaceutical Product Portfolio & MR, Field Force Automation

Digitizing pharmaceutical operations from product discovery to field force management

Akkott Life Science•Pharmaceutical & Life Sciences•2020-2022

Project Overview

Akkott Life Science, a growing pharmaceutical company, needed a multi-platform digital solution — a public-facing product portfolio website to showcase their medicine catalog with full SEO control, a robust admin panel to manage operations, and a dedicated mobile application for medical representatives to handle field force activities on the go. The platform had to handle everything from product content management and SEO metadata to daily MR Reporting, activity tracking, doctor visit logs, sample distribution compliance, territory planning, and real-time sales performance analytics — all while processing massive volumes of field data generated by 200+ representatives across multiple territories daily.

Project Objectives

Build an SEO-optimized public website to showcase the complete medicine product catalog
Develop a full-featured admin panel to manage product content, SEO attributes, and media assets
Implement comprehensive MR Reporting and field force automation covering doctor management, visit tracking, and territory planning
Enable sample and gift distribution tracking with pharmaceutical compliance controls
Build real-time sales performance dashboards and prescription demand analytics
Build a dedicated mobile application for field representatives to log visits, submit reports, and manage daily activities on the go
Implement expense and allowance management for the field team
Create manager and supervisor oversight tools with territory-level reporting

The Challenge

Massive Daily Field Data Processing

With 200+ medical representatives logging visits, call reports, sample distributions, and orders daily, the system needed to handle high-volume concurrent writes and deliver real-time aggregated dashboards without performance degradation.

Complex Pharmaceutical Compliance Requirements

Sample and gift distribution in the pharmaceutical industry is heavily regulated. The platform required strict compliance tracking, audit trails, and quantity limits to ensure adherence to DCGI and industry guidelines.

SEO-Driven Product Catalog at Scale

Each medicine product page needed granular SEO control — custom meta titles, descriptions, Open Graph tags, structured data, and keyword optimization — all manageable by non-technical marketing teams through the admin panel.

Dedicated Mobile App for Field Operations

Medical representatives work entirely in the field with unreliable network connectivity. A dedicated mobile application was essential to support offline-capable workflows, GPS-based visit verification, quick data entry for call reports, and real-time sync with the backend when connectivity is restored.

Our Solution

SEO-Optimized Product Frontend

Built a server-rendered Next.js frontend with dynamic meta tags, structured data markup, and optimized page performance. All SEO attributes — titles, descriptions, keywords, and Open Graph images — are fully controlled from the admin panel, enabling the marketing team to update content without developer involvement.

Comprehensive Admin Panel

Developed a React-based admin dashboard powered by a NestJS backend for managing the complete product catalog, media assets, and SEO metadata. The panel also serves as the central hub for all MR Reporting operations including doctor/HCP management, territory assignments, and compliance configurations.

Dedicated Mobile App & Field Force Automation

Developed a dedicated mobile application for medical representatives, enabling daily call planning (DCR), beat/territory planning, doctor visit logging with GPS geo-tagging, product detailing records, sample and gift tracking with compliance limits, prescription demand capture, and expense claim workflows — all with offline support and automatic data sync.

Real-Time Analytics & Oversight Dashboard

Built a manager oversight layer with real-time field activity tracking, territory-wise performance heatmaps, sales trend analytics, MR productivity scorecards, and automated reports. Optimized PostgreSQL queries and implemented caching strategies to handle high-volume data aggregation efficiently.

Technologies Used

Frontend

Next.js

React Native

Tailwind CSS

Backend

Node.js

Express.js

NestJS

React (Admin Panel)

Database

PostgreSQL

Tools & Infrastructure

AWS

GitHub Actions

Results & Impact

The platform transformed Akkott Life Science's operations from manual spreadsheet-based tracking to a fully digitized system, dramatically improving field team productivity, compliance adherence, and management visibility.

200+

Field Reps Onboarded

Medical representatives actively using the platform daily

+180%

Organic Traffic

Increase in organic search traffic for product pages within 6 months

100%

Daily Reports

MR daily call report submission rate, up from 60% manual compliance

-70%

Reporting Time

Reduction in time spent on field activity reporting by MRs

99.5%

Compliance Accuracy

Sample and gift distribution compliance with zero audit violations

Real-time

Management Visibility

Live dashboards replaced weekly manual Excel reports

Project Gallery

Naarvee TechLabs understood the complexities of pharmaceutical field operations and delivered a platform that completely digitized our workflow. Our MRs now spend more time with doctors and less time on paperwork, and management has real-time visibility into field performance. The product website also significantly boosted our online presence.

Operations Head

Director of Operations at Akkott Life Science

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